Advertising and Marketing Course
This course provides a comprehensive guide to developing effective advertising and marketing strategies for DTC skincare brands, covering everything from goal setting and audience targeting to campaign execution, performance measurement, and optimization for sustainable growth.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Master a complete, practical system to grow DTC skincare brands, from situation analysis and SMART goal setting to precise audience research, positioning, and channel planning. Learn how to build integrated campaigns across social, search, email, and influencers, then track KPIs, optimise creative, refine budgets, and improve every touchpoint in the customer journey for measurable, repeatable results.
Elevify advantages
Develop skills
- DTC strategy design: turn business goals into sharp, testable ad plans fast.
- Audience and funnel mastery: segment, target, and message across every channel.
- Creative and landing tests: build quick A/B roadmaps that lift conversion.
- Performance tracking: set KPIs, dashboards, and rules to scale winning ads.
- Cross-channel journeys: map, personalise, and optimise from click to repeat buy.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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