Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis section shows how to select 3–5 brand keywords and convert them into visual vocabulary, material choices, and functional behaviours, ensuring that every visible and interactive element consistently reflects the intended brand promise.
Selecting sharp, non-generic keywordsMoodboards linking words to visualsForm language aligned with keywordsMaterial, colour, and finish decisionsFunctional behaviours echoing keywordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis section guides you in defining target users and use cases, translating urban mobility patterns, lifestyle cues, and interaction habits into concise narratives that steer design decisions, feature priorities, and brand tone of voice.
User archetypes for compact EV SUVsDaily urban journeys and trip mappingLifestyle cues and brand fit analysisInteraction habits and tech expectationsWriting concise user scenario storiesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis section details exterior surface language, from primary volumes to secondary lines and crease hierarchy, explaining how to control reflections, tension, and highlights so the SUV reads clean, modern, and unmistakably on-brand from all angles.
Primary body volumes and massingShoulder and character line strategySecondary creases and break-up logicReflection control and highlight flowSurface tension for EV modernityLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis section explains interior architecture choices for dashboards and consoles, comparing bridge and layered layouts, managing sightlines, and using volume, colour, and lighting to increase perceived width, openness, and brand-specific character.
Dashboard height and section strategyBridge versus floating console logicLayered IP for depth and light playSightlines, H-points, and visibilityPerceived width through form and colourLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This section explains proportion rules for compact electric SUVs, showing how wheelbase, overhangs, beltline, and roofline choices affect stance, usability, aerodynamics, and how consistently they communicate the intended brand character.
Wheelbase and cabin-to-body balanceFront and rear overhang length tuningBeltline height and glass-to-body ratioRoofline flow, taper, and aero impactStance, track width, and visual stabilityLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis section details how front and rear lighting signatures, DRL geometry, and animation sequences define brand recognition, support safety and regulations, and create a memorable night identity that scales across future vehicle lineups.
Front signature layout and hierarchyRear light graphics and night identityDRL geometry, thickness, and rhythmAnimated sequences and legal limitsLighting family strategy across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis section covers HMI and interaction feel, from display layout and control mix to ambient zones and feedback language, ensuring that every touch, sound, and light response feels intuitive, consistent, and aligned with the brand’s character.
Primary and secondary display zoningTactile versus touch control balanceAmbient lighting as HMI channelSound, haptic, and visual feedbackOnboarding, modes, and state clarityLesson 8Wheel and stance design: relationship between wheel size, tyre profile, wheel arch treatment, and perceived confidenceThis section examines wheel and stance design, relating wheel size, tyre profile, and wheel arch treatment to perceived confidence, efficiency, and comfort, while keeping proportions feasible for packaging, cost, and aerodynamic performance.
Wheel diameter versus body scaleTyre profile, comfort, and sportinessWheel arch shape and cutout graphicsFlushness, offset, and track widthAero wheels and EV efficiency cuesLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis section explores storage and utility logic for urban lifestyles, balancing visible and hidden spaces, modular layouts, and flexible cargo solutions so the vehicle feels intuitive, clutter-free, and genuinely supportive of daily city routines.
Mapping everyday carry items and flowsVisible vs hidden storage placementModular trunk and rear seat conceptsFlexible cabin organisers and railsQuick-clean and easy-reach solutionsLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis section focuses on seating and ergonomics, covering seat silhouettes, cushion profiles, perceived support, ingress and egress, and social seating logic so occupants feel comfortable, secure, and naturally encouraged to interact.
H-point, posture, and visibility targetsSeat silhouette and side bolster tuningCushion profile and pressure mappingRear bench versus individual seatsIngress, egress, and swivel concepts
