Marketing Statistics Course
This course equips you with statistical tools to analyze marketing data, from data preparation to robust hypothesis testing and clear reporting for business decisions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Marketing Statistics Course teaches you how to formulate clear e-commerce questions, construct realistic datasets, and clean, transform, and analyse customer and sales data. Learn essential techniques like hypothesis testing, regression, and correlation, then apply them to advertising expenditure, conversion rates, and customer retention. Practise A/B-style reasoning, robustness assessments, and succinct reporting so that managers can swiftly trust and act upon your findings.
Elevify advantages
Develop skills
- Formulate marketing questions: convert business objectives into testable metrics quickly.
- Clean and engineer data: address gaps, outliers, and create effective marketing features.
- Apply core methods: t-tests, confidence intervals, regression for ad spend, sales, and conversion.
- Conduct robustness checks: bootstrap, split samples, and stress-test marketing models.
- Communicate results: produce concise, manager-ready reports and A/B test insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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Course in PDF