Statistics for Data Analysis Course
This course equips you with essential statistical tools for data analysis in marketing, focusing on practical applications for campaign performance evaluation and decision-making.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Master clean, reliable campaign data and turn it into clear, confident decisions with this focused Statistics for Data Analysis Course. Learn practical workflows for importing, cleaning, and validating CSVs, building accurate KPIs, running exploratory analysis, and applying hypothesis tests. Finish ready to create concise, stakeholder-ready reports with actionable marketing recommendations that drive measurable performance.
Elevify advantages
Develop skills
- Marketing A/B testing: run t-tests, z-tests, and nonparametric checks fast.
- Campaign data cleaning: fix missing, anomalous values in CSVs with confidence.
- Descriptive stats mastery: summarize CTR, CR, and revenue by channel in minutes.
- Correlation and regression: reveal budget–revenue links and key channel drivers.
- Executive reporting: turn stats into clear, action-ready insights for stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF