Laboratory Product Management Course
Master laboratory product management, covering market research, positioning, pricing, channels, promotion, launches, KPIs, and regulatory basics to successfully develop and grow diagnostic products in clinical settings. This course equips you with practical skills for the full product lifecycle over the first two years.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic lab systems. Master customer segmentation, value propositions, competitive differentiation using real data, pricing strategies, channel approaches, promotional methods, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, profile competitors, and identify price signals quickly.
- Lab product positioning: develop compelling value propositions, proof points, and differentiation.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption via pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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Course in PDF