Laboratory Product Management Course
Master laboratory product management, covering market research, positioning, pricing, channels, promotion, launches, KPIs, and regulatory basics to successfully develop and grow diagnostic products in clinical settings. This course equips you with practical skills for the full product lifecycle over the first two years.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic lab systems. Master customer segmentation, value propositions, competitive differentiation using real data, pricing strategies, channel approaches, promotional methods, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, profile competitors, and identify price signals quickly.
- Lab product positioning: develop compelling value propositions, proof points, and differentiation.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption via pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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