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Laboratory Product Management Course

Laboratory Product Management Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Acquire hands-on product management expertise for diagnostic lab systems. Master customer segmentation, value propositions, competitive differentiation using real data, pricing strategies, channel approaches, promotional methods, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle.

Elevify advantages

Develop skills

  • Lab market research: gauge PCR demand, profile competitors, and identify price signals quickly.
  • Lab product positioning: develop compelling value propositions, proof points, and differentiation.
  • Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
  • Lab launch execution: boost adoption via pilots, key opinion leaders, and focused promotions.
  • Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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