Tourism Marketing Course
This course equips you with practical skills to market tourism destinations effectively on a limited budget, covering market selection, strategy development, digital channels, partnerships, and performance optimization.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Tourism Marketing Course teaches you how to choose profitable international markets, set clear goals, and develop a targeted strategy that suits a limited budget. Learn to position your destination, plan content and campaigns, select the appropriate digital channels, collaborate with partners and influencers, monitor bookings and enquiries, and improve results using straightforward, practical tools and step-by-step action plans.
Elevify advantages
Develop skills
- Tourism channel strategy: quickly select effective social, OTA, and partner channels.
- Traveller profiling: identify one profitable international segment using data.
- Destination positioning: create a compelling USP and reason-to-visit that drives sales.
- Lean campaign planning: develop a 12-month roadmap with constrained budgets and KPIs.
- Performance tracking: establish simple dashboards to optimise bookings and ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF