Hotel Marketing Course
This course equips hotel professionals with essential marketing strategies to boost occupancy, direct bookings, and revenue through data-driven techniques and digital tools.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Hotel Marketing Course teaches you how to draw in more lucrative guests, increase direct reservations, and occupy rooms during quiet times. Discover demand evaluation, guest grouping, feature-rich packages, SEO, paid promotions, OTAs, email, social media, and conversion strategies. Create dashboards, monitor KPIs such as ADR and RevPAR, and apply data analysis, testing, and input to sharpen campaigns swiftly and efficiently.
Elevify advantages
Develop skills
- Hotel data analytics: monitor RevPAR, ADR and campaigns for rapid successes.
- Guest segmentation: create personas and journeys that enhance direct reservations.
- High-impact offers: develop seasonal bundles, extras and upsell methods.
- Digital channels mastery: fine-tune SEO, OTAs, email and social for reservations.
- Low-season campaigns: organise budgets, trials and schedules to fill vacant rooms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF