data mining training
Gain mastery in data mining for tech environments: clean untidy user data, develop predictive models, segment user behaviour, and transform patterns into straightforward product decisions, A/B tests, and executive insights that improve engagement and completion rates. Discover practical techniques to handle messy logs, create churn signals, build behavioural personas, identify completion patterns, and communicate insights clearly to leaders for trusted actions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with hands-on skills to clean real-world datasets, engineer effective features, and uncover engagement patterns through clear visualisations. Master clustering, association rules, and predictive modelling, then convert findings into actionable personas, prioritised recommendations, A/B test strategies, and succinct executive summaries to enhance performance and decision-making right away.
Elevify advantages
Develop skills
- Data cleaning for user behaviour: swiftly correct messy logs for dependable analysis.
- Feature engineering for engagement: rapidly develop churn, recency, and intensity metrics.
- Practical clustering and segmentation: create behavioural personas that spur decisions.
- Fast association and predictive models: reveal patterns explaining user completion.
- Insight communication for executives: convert complex patterns into clear, reliable decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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