Point-of-Sale Promotion & Activation Course
Master point-of-sale promotion for premium granola. Gain shopper insights, POS strategy, activation calendars, field execution, and KPIs to increase sales, encourage trial, and secure visibility in competitive retail settings. This course equips you to transform in-store execution, turning shoppers into buyers through targeted strategies and performance tracking for optimal results every 8-week cycle.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Point-of-Sale Promotion and Activation Course demonstrates how to convert premium granola shoppers into buyers via precise in-store execution. Explore category dynamics, shopper motivations, and key segments, then translate insights into SMART objectives, POS strategies, activation calendars, and explicit field directives. Conclude prepared to monitor KPIs, pinpoint challenges, and refine each 8-week activation for superior outcomes.
Elevify advantages
Develop skills
- Diagnose POS issues: quickly identify packaging, shelf and merchandising problems.
- Convert shopper insights into action: establish precise 8-week POS activation goals.
- Develop effective POS plans: select materials, locations and non-price promotional tactics.
- Instruct and manage field teams: provide clear store guidelines and audit using photos.
- Monitor POS ROI: utilise sales, rotation and display KPIs to optimise rapidly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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Course in PDF