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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Point-of-Sale Promotion and Activation Course demonstrates how to convert premium granola shoppers into buyers via precise in-store execution. Explore category dynamics, shopper motivations, and key segments, then translate insights into SMART objectives, POS strategies, activation calendars, and explicit field directives. Conclude prepared to monitor KPIs, pinpoint challenges, and refine each 8-week activation for superior outcomes.

Elevify advantages

Develop skills

  • Diagnose POS issues: quickly identify packaging, shelf and merchandising problems.
  • Convert shopper insights into action: establish precise 8-week POS activation goals.
  • Develop effective POS plans: select materials, locations and non-price promotional tactics.
  • Instruct and manage field teams: provide clear store guidelines and audit using photos.
  • Monitor POS ROI: utilise sales, rotation and display KPIs to optimise rapidly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF