Visual Merchandising and Store Display Course
Gain expertise in visual merchandising for retail environments: create captivating windows, optimise store layouts, style interior displays on walls and tables, and develop displays aligned with key performance indicators to increase foot traffic, conversion rates, and average basket value. Transform your entire store into a compelling, sales-driven brand showcase.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to design striking windows, establish key focal points, and craft store layouts that guide shoppers smoothly. Master colour theory, lighting techniques, signage strategies, and product prioritisation, then develop precise sketches, visual plans, and checklists for teams to implement swiftly, enhancing customer interaction and sales results.
Elevify advantages
Develop skills
- Window storytelling: craft seasonal displays that draw crowds and encourage store visits.
- Store layout planning: design customer flow, highlight focal areas, and position high-value products effectively.
- Interior display styling: arrange walls, racks, and tables to accelerate product sales.
- Visual communication: produce detailed merchandising briefs, sketches, checklists, and schedules.
- Retail KPI alignment: connect visual displays to targets for sales, conversions, and upselling.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF