In-Store Promotions Course
Boost retail sales with high-impact in-store promotions for healthy snacks. Learn shopper behaviour, layout optimisation, sampling techniques, persuasive messaging, KPIs, and low-cost materials to design, execute, and refine promotions that drive trial, conversion, and repeat purchases. This practical course equips you with tools for measurable sales uplift and smarter retail decisions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Boost in-store promotions for healthy snacks through this focused, practical course covering shopper behaviour, store layout, visual merchandising, and fixtures. Master planning and executing sampling events, crafting persuasive messaging, selecting effective promotion types, and briefing staff. Gain skills in simple data collection, key performance indicators, and iteration to ensure every activation delivers measurable sales uplift and informed decisions.
Elevify advantages
Develop skills
- Design high-impact in-store snack promotions that fit real retail constraints.
- Optimise layouts, signage, and fixtures to boost shopper engagement fast.
- Run safe, efficient sampling events that convert trials into instant sales.
- Track promo KPIs and iterate offers using simple, low-cost data tools.
- Craft persuasive, health-focused snack messages tailored to key segments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF