In-Store Activation Course
Gain expertise in retail in-store activations: define precise shopper goals, craft top merchandising and sampling strategies, manage budgets, and monitor KPIs. Transform data into high-return displays, trials, and promotions that boost shelf sales and business results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you to establish clear objectives, profile shoppers, and convert insights into effective in-store strategies. Master visual merchandising planning, budget allocation, vendor oversight, shopper journey mapping, pilot testing, and KPI monitoring for scalable, sales-driven activations.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store initiatives swiftly.
- Shopper journey mapping: create converting touchpoints in snack aisles.
- Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
- In-store sampling expertise: optimise layout, staffing, and conversion metrics.
- Retail KPI monitoring: establish KPIs, run pilots, and refine activations using data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF