from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Category Management Course provides a clear, step-by-step method to develop a successful category, utilising breakfast cereals as a practical example. Discover how to convert shopper insights into more intelligent assortments, create efficient price structures, organise focused promotions, and develop implementation plans ready for stores, complete with KPIs, risk management, and tools you can use right away in your outlets.
Elevify advantages
Develop skills
- Shopper insight mapping: convert cereal shopper data into straightforward retail strategies.
- Assortment optimisation: construct, assess gaps, and streamline SKUs for your outlets.
- Pricing and price ladders: create clever ranges for own-label and branded products swiftly.
- Promotion planning: develop one-month promo strategies that increase volume without eroding margins.
- KPI tracking and risk control: oversee category performance and avoid issues with stock and margins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF
