Designing Innovative Services Course
This course equips managers to transform complex, intangible services like health insurance into clear, trusted experiences. Through rapid research, journey mapping, and service blueprints, you'll improve operations from end to end, aligning teams and delivering practical results quickly in your organisation.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain hands-on tools to redesign complex health insurance services end-to-end. Master quick user research, objective setting, journey mapping, and service blueprints to unite teams. Create reliable digital experiences, define touchpoints, establish KPIs, and produce actionable deliverables for immediate use in your organisation.
Elevify advantages
Develop skills
- Service blueprinting: map frontstage, backstage, and KPIs in days, not months.
- Rapid UX research: run quick interviews, micro-surveys, and benchmark competitors.
- Journey mapping: build first-use health-insurance journeys and spot redesign wins fast.
- Intangible service design: craft clear, human digital flows for complex benefits.
- Touchpoint optimization: improve onboarding, support, and claims with targeted fixes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF