Web Analytics for Retail and E-commerce Course
Master web analytics for retail and e-commerce in international trade. Gain skills to track cross-border traffic, integrate logistics and customs data into KPIs, minimise cart abandonment, and optimise revenue by country, currency, shipping expenses, and payment options. This course equips you with practical tools to enhance performance across global markets through data-driven insights and custom dashboards.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Acquire key web analytics expertise for retail and e-commerce, emphasising international traffic, conversion rates, and revenue metrics. Master campaign tracking across channels, data integration with logistics, evaluation of shipping and customs effects, checkout behaviour analysis, and development of intuitive dashboards and KPIs. Conclude with a hands-on optimisation guide ready for immediate use to elevate outcomes in diverse markets.
Elevify advantages
Develop skills
- Cross-border traffic analytics: analyse sessions, users, and country-level KPIs.
- Conversion and revenue KPIs: calculate rates, AOV, and net revenue by market.
- Logistics-integrated analytics: connect shipping, duties, and customs to sales.
- Checkout and payment analysis: monitor funnels, failures, and abandonment by country.
- Optimization playbook: create tests, KPIs, and reports for international trade teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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