Advertising Media Planning & Buying Course
Gain expertise in advertising media planning and buying for finance. Master channel strategies, budget modelling, benchmarks, and negotiation techniques to reduce CPA, increase ROAS, and expand high-quality funded accounts across search, social, programmatic, and niche publishers.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Advertising Media Planning and Buying Course provides a clear, practical framework to establish objectives, define KPIs, and profile valuable audiences. Discover how to select optimal channels, distribute budgets, and create realistic forecasts using CPM, CPC, and CPA benchmarks. Excel in negotiating with platforms and publishers, safeguard performance via smart contracts, and refine campaigns using data-driven measurement and scaling methods.
Elevify advantages
Develop skills
- Media strategy design: align financial funnels to channels, KPIs, and budgets quickly.
- Budget modelling: project CPM, CPC, CPA to installs and funded accounts.
- Cross-channel optimisation: reallocate spend, test rapidly, and scale top finance ads.
- Publisher negotiation: lock in finance inventory, added value, and secure CPAs.
- Market benchmarking: source country CPM/CPC data and establish realistic ROI goals.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
Course in PDF