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Advertising Media Planning & Buying Course

4,8/5
Advertising Media Planning & Buying Course
4,8 in rating
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Advertising Media Planning and Buying Course provides a clear, practical framework to establish objectives, define KPIs, and profile valuable audiences. Discover how to select optimal channels, distribute budgets, and create realistic forecasts using CPM, CPC, and CPA benchmarks. Excel in negotiating with platforms and publishers, safeguard performance via smart contracts, and refine campaigns using data-driven measurement and scaling methods.

Elevify advantages

Develop skills

  • Media strategy design: align financial funnels to channels, KPIs, and budgets quickly.
  • Budget modelling: project CPM, CPC, CPA to installs and funded accounts.
  • Cross-channel optimisation: reallocate spend, test rapidly, and scale top finance ads.
  • Publisher negotiation: lock in finance inventory, added value, and secure CPAs.
  • Market benchmarking: source country CPM/CPC data and establish realistic ROI goals.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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