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Consumer Behavior in Economics Course

Consumer Behavior in Economics Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Consumer Behaviour in Economics Course equips you with practical tools to grasp why consumers opt for basic, premium, or eco-friendly refill cleaning products, and how to shape those decisions. Master analysing price sensitivity, creating behaviour-driven segments, conducting A/B tests, monitoring metrics like retention and CLV, and converting research into focused, data-backed marketing strategies that boost results swiftly.

Elevify advantages

Develop skills

  • Develop behaviour-based customer segments for eco cleaning product markets.
  • Create efficient surveys, polls, and social listening tools to reveal purchase motivations.
  • Utilise behavioural economics for pricing, promotion, and positioning of sustainable products.
  • Design A/B and multivariate tests to refine messaging, pricing, and product bundles.
  • Analyse elasticity, retention, and CLV metrics to measure marketing effectiveness.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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