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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Acquire core skills in market research data processing and analysis through this concise, hands-on course. Master cleaning messy survey data, constructing reliable variables, performing descriptive statistics, modelling satisfaction drivers, and segmenting NPS groups. Delve into text analysis of open-ended responses, produce clear visual summaries, and develop concise, actionable recommendations with professional reporting outputs.

Elevify advantages

Develop skills

  • Master NPS segmentation: classify, profile, and compare customer groups swiftly.
  • Clean survey data efficiently: handle missing values, outliers, and messy categories.
  • Conduct driver analysis practically: identify key satisfaction factors with solid stats.
  • Perform lean text analytics: pull out themes, sentiment, and quotes from open comments.
  • Craft insight-to-action reports: convert findings into precise, metric-driven recommendations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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