Market Research Data Processing & Analysis Course
Gain expertise in processing market research data from raw CSVs to actionable BI insights. Clean and model NPS data, segment customers effectively, analyse open comments, and transform satisfaction drivers into compelling dashboards, customer personas, and practical recommendations. This course equips you with hands-on skills for real-world market research analysis.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Acquire core skills in market research data processing and analysis through this concise, hands-on course. Master cleaning messy survey data, constructing reliable variables, performing descriptive statistics, modelling satisfaction drivers, and segmenting NPS groups. Delve into text analysis of open-ended responses, produce clear visual summaries, and develop concise, actionable recommendations with professional reporting outputs.
Elevify advantages
Develop skills
- Master NPS segmentation: classify, profile, and compare customer groups swiftly.
- Clean survey data efficiently: handle missing values, outliers, and messy categories.
- Conduct driver analysis practically: identify key satisfaction factors with solid stats.
- Perform lean text analytics: pull out themes, sentiment, and quotes from open comments.
- Craft insight-to-action reports: convert findings into precise, metric-driven recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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