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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Acquire core skills in market research data processing and analysis through this concise, hands-on course. Master cleaning messy survey data, constructing reliable variables, performing descriptive statistics, modelling satisfaction drivers, and segmenting NPS groups. Delve into text analysis of open-ended responses, produce clear visual summaries, and develop concise, actionable recommendations with professional reporting outputs.

Elevify advantages

Develop skills

  • Master NPS segmentation: classify, profile, and compare customer groups swiftly.
  • Clean survey data efficiently: handle missing values, outliers, and messy categories.
  • Conduct driver analysis practically: identify key satisfaction factors with solid stats.
  • Perform lean text analytics: pull out themes, sentiment, and quotes from open comments.
  • Craft insight-to-action reports: convert findings into precise, metric-driven recommendations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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