Machine Learning for Business Course
This course equips business professionals with practical machine learning skills to solve revenue-focused problems like customer churn and discount targeting using real-world data.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Machine Learning for Business Course teaches you how to frame customer churn and discount targeting problems, link models to revenue, margin, and customer lifetime value, and design high-impact use cases. You will work with real customer, behavioural, and marketing data, build practical features, select the right metrics, and convert model outputs into tested, governed actions that safeguard privacy and deliver measurable uplift.
Elevify advantages
Develop skills
- Frame ML churn and discount problems that directly boost revenue and customer lifetime value.
- Engineer high-impact churn and promo features from BI, behavioural, and RFM data.
- Evaluate ML models with AUC and uplift, linked to margin and retention KPIs.
- Turn model scores into targeted offers, tests, and playbooks that increase profit.
- Communicate ML results, risks, and ROI clearly to non-technical stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF