Metrics and KPIs Course
This course equips you with a practical framework to define goals, select KPIs, and integrate them into revenue, retention, and growth strategies. You'll gain hands-on skills in key metrics across marketing, sales, and customer success, dashboard creation, target setting, and experiment design for data-driven quarterly improvements.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Metrics and KPIs Course provides a clear, practical system to define goals, select the right KPIs, and connect them to revenue, retention, and growth. Learn essential marketing, sales, and customer success metrics, how to track them in your existing tools, build effective dashboards, set realistic 12-month targets, and run focused experiments so you can make faster, data-driven decisions and improve performance every quarter.
Elevify advantages
Develop skills
- Build a focused KPI strategy: link CEO goals to clear, measurable metrics.
- Master SaaS revenue KPIs: ARR, MRR, funnel, and sales efficiency in practice.
- Optimize marketing performance: track MQLs, CAC, and multi-touch attribution.
- Elevate retention: analyze churn, NRR, and customer health for fast wins.
- Design actionable dashboards: set targets, alerts, and review rituals that drive action.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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