intro To Business Course
This course equips aspiring entrepreneurs with essential tools to launch and grow a small food business, covering market research, menu development, pricing strategies, marketing tactics, and risk management through practical examples.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Introduction to Business Course provides a practical guide to starting and improving a small food business, from establishing a clear value proposition and targeted menu to selecting the appropriate format, handling operations, and organising finances. Discover how to investigate your local market, price for profit, establish an online presence, draw in and keep customers, monitor KPIs, minimise risks, and experiment with expansion possibilities using straightforward, real-life tools and examples.
Elevify advantages
Develop skills
- Local market analysis: swiftly assess demand, segments, and competitor opportunities.
- Lean menu design: create a targeted, profitable offering with distinct differentiation.
- Practical pricing: determine menu prices based on costs, margins, and break-even points.
- Simple marketing: roll out affordable local, social media, and referral initiatives quickly.
- Risk and growth planning: monitor KPIs, handle risks, and trial intelligent expansion.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF