Business General Course
The Business General Course provides practical tools to assess your situation, clarify objectives, and create a targeted plan for expansion. Learn market research, segmentation, and value proposition design, then develop a lean business model, monitor unit economics, and enhance profitability. You also cover operations, fulfilment, marketing performance, team roles, and simple financial planning you can apply right away.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Business General Course provides practical tools to assess your situation, clarify objectives, and create a targeted plan for expansion. Learn market research, segmentation, and value proposition design, then develop a lean business model, monitor unit economics, and enhance profitability. You also cover operations, fulfilment, marketing performance, team roles, and simple financial planning you can apply right away.
Elevify advantages
Develop skills
- Strategic analysis: apply SWOT, PESTEL, and OKRs to shape a 12-month plan.
- Market insight: size markets, segment customers, and map competitors fast.
- E-commerce operations: streamline inventory, fulfilment, and quality controls.
- Performance marketing: plan quick campaigns, track CAC, ROAS, and conversions.
- Financial planning: build lean budgets, test pricing, and improve profitability.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF