Product Marketing Course
This course equips you with practical skills to excel in product marketing, from value proposition crafting to launch execution and performance tracking.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Product Marketing Course provides a quick, practical approach to clarifying your value proposition, developing precise buyer personas, and assessing competitors so your product stands out. You'll learn to create messages tailored to specific channels, organise and carry out targeted launches, and establish metrics to monitor activation, retention, and time-to-insight, allowing you to refine strategies with confidence and expand effective go-to-market plans.
Elevify advantages
Develop skills
- Swift competitor analysis: identify gaps and refine product positioning.
- Persona research in hours: transform public data into clear, testable targets.
- Value proposition design: develop evidence-based, unique product messaging.
- Channel-ready copy: produce high-converting website, email, and social messages.
- Lean GTM playbooks: organise, launch, and refine product releases with clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF