Nudging in Marketing Course
Master nudging in marketing to promote healthier grocery choices and boost conversions. Gain skills in behavioural economics, digital choice architecture, and A/B testing to create ethical, effective nudges suited to shopper behaviour in Indonesia and similar markets. This course equips you with practical tools for real-world application while upholding user trust.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Learn to craft ethical nudges that steer shoppers to healthier grocery options in Indonesia. Explore key behavioural biases, digital choice design, and hands-on tactics for search, product pages, cart, and checkout. Master A/B testing, performance metrics, and strategies that deliver results without compromising trust or local regulations.
Elevify advantages
Develop skills
- Design behavioural nudges: Build practical, high-impact nudges for e-commerce.
- Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
- Optimise digital choice architecture: Craft visuals, labels, and bundles that convert.
- Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
- Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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Course in PDF