from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This concise course shows you how to research South African streaming audiences, analyse competitors, and define sharp value propositions for 18–35 viewers. Learn to choose effective channels, plan launch calendars, brief creators, and build high-performing campaigns. You also master practical analytics, testing, and optimisation skills to lower costs, improve conversions, and scale results with confidence.
Elevify advantages
Develop skills
- Streaming market research: quickly analyse South African platforms and 18–35 audiences.
- Positioning and messaging: craft sharp value props and short-form copy that converts.
- Media mix strategy: pick winning channels and tactics for fast, efficient launches.
- Campaign setup and launch: build 4-week plans, budgets, and influencer integrations.
- Performance analytics: track KPIs, run A/B tests, and optimise CPI and retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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