Lead Generation in Marketing Course
This course offers a 30-day plan to build and optimize a lead generation system, covering customer profiling, sales funnels, goal setting, performance tracking, multi-channel strategies, result attribution, and lead handoff to sales for increased demos, revenue, and a reliable pipeline.
from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Lead Generation in Marketing Course provides a straightforward 30-day plan to set up and fine-tune a full lead generation system. You'll learn to identify ideal customer profiles and buyer personas, create effective sales funnels and lead magnets, establish SMART objectives, and monitor key performance indicators from marketing qualified leads to sales qualified leads. Plus, you'll receive tested strategies for various channels, practical ways to attribute results, and a solid process for passing leads to sales, helping you generate more demos, boost revenue, and build a reliable sales pipeline quickly.
Elevify advantages
Develop skills
- ICP and persona design: create accurate target profiles for your agency that convert rapidly.
- Lead gen playbooks: implement SEO, LinkedIn, advertising, and webinars to secure high-quality demos.
- Funnel and lead magnet setup: develop landing pages, forms, and offers that effectively capture marketing qualified leads.
- Lead qualification and handoff: establish criteria for marketing and sales qualified leads and smooth out sales follow-up.
- 30-day launch roadmap: carry out a targeted strategy to test, monitor, and expand lead generation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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Course in PDF