Consumer Psychology Course
4/5
Gain expertise in consumer psychology for effective marketing in South Africa. Master cognitive biases, ethical persuasion techniques, and data-driven onboarding to enhance acquisition, engagement, and retention, particularly for subscription and wellness offerings. Discover practical applications to drive business growth and customer loyalty through transparent, user-focused strategies.

4,0 in rating
from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course explores how consumers make choices in digital products, covering motivation, behavioural science, user research, profiling, onboarding, and engagement strategies. It delves into cognitive biases, subscription models, and campaigns, emphasising ethical design and metrics for better retention and satisfaction.
Elevify advantages
Develop skills
- Apply cognitive biases to create ethical pricing, trial periods, and subscription processes.
- Convert user research into precise wellness customer segments for improved targeting and returns.
- Develop compelling ad and landing page content using motivation principles and social proof.
- Build onboarding sequences and 7-day engagement plans to increase activation and retention rates.
- Track behavioural outcomes with key performance indicators, steering clear of manipulative design practices.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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Course in PDF