Territorial Marketing Training
Master territorial marketing to draw tourists and investors. Gain skills in audience segmentation, value propositions, channel selection, KPI tracking, and stakeholder coordination to build data-driven campaigns that boost visitation, investment, jobs, and lasting regional growth.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Territorial Marketing Training equips you to develop appealing place offers for visitors and investors, segment key audiences, and create value propositions spotlighting assets, incentives, and experiences. Master channel selection, campaign and FAM visit planning, stakeholder coordination, risk management, and KPI monitoring using practical dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs: create clear tourism and investor metrics quickly.
- Analyse competitive regions: benchmark counties and identify growth opportunities.
- Profile audiences: segment tourists and investors using data-driven personas.
- Develop territory value propositions: craft targeted messages for visitors and investors.
- Plan actionable campaigns: map channels, budgets, and stakeholder roles.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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