Sentiment Analysis Course
This course equips you to master sentiment analysis for marketing success. Collect genuine customer feedback from public sources, clean and label the data accurately, uncover brand-related themes, and convert findings into precise positioning strategies, impactful messaging, and performance-boosting data-driven campaigns that deliver measurable results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and prep public text data while following privacy guidelines, label sentiments using consistent standards, deploy automated and hybrid techniques, identify brand-specific themes, transform insights into actionable steps, measure results with key metrics, and create a plan for ongoing scalable monitoring.
Elevify advantages
Develop skills
- Build robust sentiment datasets by quickly collecting, cleaning, and organising public text data.
- Label sentiments with reliability using defined rules and cross-validating manual and automated approaches.
- Extract key themes per brand by clustering comments into topics and measuring sentiment intensity.
- Translate insights into action by identifying sentiment gaps and crafting targeted marketing strategies.
- Validate results through robustness tests and A/B comparisons to optimise campaign effectiveness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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