Promotional Campaigns Course
Master the art of promotional campaigns targeting urban youth brands. Gain skills in audience research, brand positioning, creative big ideas, channel strategies, hero content creation, and launch optimisation to deliver high-impact results on limited budgets. This course provides practical tools for a successful 6-week rollout.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course offers a practical guide to planning and executing effective beverage promotions on a shoestring budget. You will learn to define precise brand positioning, create data-informed customer personas, select optimal channels, and craft compelling creative concepts. Hands-on training covers A/B testing, key performance indicators, attribution methods, hero content development, and real-time adjustments for a streamlined 6-week campaign launch.
Elevify advantages
Develop skills
- Build data-driven personas for urban youth targeting.
- Craft sharp brand positioning to stand out.
- Develop bold creative ideas and slogans quickly.
- Plan cost-effective channel strategies and activations.
- Optimise campaigns using KPIs and A/B testing.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF