Omnichannel Strategy Course
Gain expertise in omnichannel marketing strategy by mapping customer journeys, integrating campaigns, loyalty initiatives, and data systems, coordinating teams, choosing vendors, and monitoring key performance indicators. Develop a actionable plan to create seamless customer interactions that drive increased revenue and customer loyalty in a South African business context.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a practical guide to integrating customer experiences across all channels. Participants will learn to identify disjointed customer paths, craft a unified strategy, develop comprehensive customer profiles, synchronise loyalty programmes and customer service, and equip physical stores with digital capabilities. Additionally, master selecting vendors, integrating systems, establishing KPIs, creating dashboards, and conducting tests to rapidly deploy, expand, and refine effective omnichannel programmes.
Elevify advantages
Develop skills
- Develop omnichannel roadmaps: prioritise quick wins, essential integrations, and growth phases.
- Design seamless customer journeys: identify challenges, align systems, and assess business effects swiftly.
- Launch integrated omnichannel campaigns: coordinate promotions, loyalty rewards, and service interactions.
- Establish KPI structures: track omnichannel performance, build dashboards, and run A/B testing.
- Coordinate teams and vendors: clarify roles, manage change, and implement API-driven integrations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF