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Nudging in Marketing Course

Nudging in Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Learn to craft ethical nudges that steer shoppers to healthier grocery options in Indonesia. Explore key behavioural biases, digital choice design, and hands-on tactics for search, product pages, cart, and checkout. Master A/B testing, performance metrics, and strategies that deliver results without compromising trust or local regulations.

Elevify advantages

Develop skills

  • Design behavioural nudges: Build practical, high-impact nudges for e-commerce.
  • Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
  • Optimise digital choice architecture: Craft visuals, labels, and bundles that convert.
  • Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
  • Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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