Nudging in Marketing Course
Master nudging in marketing to promote healthier grocery choices and boost conversions. Gain skills in behavioural economics, digital choice architecture, and A/B testing to create ethical, effective nudges suited to shopper behaviour in Indonesia and similar markets. This course equips you with practical tools for real-world application while upholding user trust.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Learn to craft ethical nudges that steer shoppers to healthier grocery options in Indonesia. Explore key behavioural biases, digital choice design, and hands-on tactics for search, product pages, cart, and checkout. Master A/B testing, performance metrics, and strategies that deliver results without compromising trust or local regulations.
Elevify advantages
Develop skills
- Design behavioural nudges: Build practical, high-impact nudges for e-commerce.
- Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
- Optimise digital choice architecture: Craft visuals, labels, and bundles that convert.
- Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
- Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF