Merchandising & In-Store Promotion Course
Master retail merchandising and in-store promotion to boost traffic, conversion, and AOV. Learn zoning, visual storytelling, product grouping, and data-driven KPIs to design impactful store experiences that turn browsers into loyal customers. This course equips you with practical tools to analyse stores, optimise layouts, and measure results for ongoing improvement in a South African retail context.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Boost in-store results with a practical course that shows you how to analyse stores and customers, plan zoning and circulation, and design effective product groupings and displays. Learn to build clear visual stories, optimise fitting rooms and checkout, and apply behavioural triggers. Turn data into action with KPIs, A/B tests, and simple tools that help you execute, measure, and continuously improve your visual strategy in retail environments.
Elevify advantages
Develop skills
- Retail space analysis: quickly assess malls, traffic data, and target shoppers.
- Visual storytelling: design high-impact, on-brand in-store promotions that sell fast.
- Zoning and layout: plan shopper flow, wayfinding, and fixtures for maximum conversion.
- Product display tactics: group, cross-sell, and spotlight hero items to lift AOV.
- Performance tracking: use KPIs and A/B tests to refine merchandising in real time.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF