Marketing Mix Course
Master the complete marketing mix for smart products—from pricing and promotion to channels and launch metrics. Build detailed buyer personas, craft strong positioning, plan a solid 6-month go-to-market strategy, and use data to make decisions that boost revenue and customer retention effectively.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This focused Marketing Mix Course teaches you to identify target segments, create engaging product and app experiences, and establish smart pricing based on costs, margins, and competitor analysis. Discover effective promotion strategies, customer acquisition and retention tactics, and optimal channel choices, then integrate it all into a 6-month launch plan featuring clear KPIs, dashboards, and straightforward experiments for rapid improvements.
Elevify advantages
Develop skills
- Data-driven pricing: set profitable, competitive prices in real scenarios.
- Target market insights: build personas, segments, and quick competitor scans.
- Channel strategy: choose and optimise DTC, retail, and marketplace distribution.
- High-impact promotion: craft KPIs, ad tests, and low-budget acquisition plans.
- Launch optimisation: design 6-month roadmap, metrics, tests, and risk plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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Course in PDF