Marketing Mix Course
Master the complete marketing mix for smart products—from pricing and promotion to channels and launch metrics. Build detailed buyer personas, craft strong positioning, plan a solid 6-month go-to-market strategy, and use data to make decisions that boost revenue and customer retention effectively.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This focused Marketing Mix Course teaches you to identify target segments, create engaging product and app experiences, and establish smart pricing based on costs, margins, and competitor analysis. Discover effective promotion strategies, customer acquisition and retention tactics, and optimal channel choices, then integrate it all into a 6-month launch plan featuring clear KPIs, dashboards, and straightforward experiments for rapid improvements.
Elevify advantages
Develop skills
- Data-driven pricing: set profitable, competitive prices in real scenarios.
- Target market insights: build personas, segments, and quick competitor scans.
- Channel strategy: choose and optimise DTC, retail, and marketplace distribution.
- High-impact promotion: craft KPIs, ad tests, and low-budget acquisition plans.
- Launch optimisation: design 6-month roadmap, metrics, tests, and risk plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF