Marketing Budget Management Course
Gain mastery in managing marketing budgets through proven frameworks for channel strategy, ROAS-led distribution, experimentation, and performance tracking. Set key KPIs, fine-tune expenditure over paid and organic channels, and securely connect each rand to tangible business growth in a South African context.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This focused course equips you to plan, distribute, and refine budgets across vital acquisition and retention channels with precise financial goals, trusted benchmarks, and ready-to-use templates. Master funnel mapping, ROAS and CAC setting, test design, pilot oversight, fraud prevention, and a measurement system tying costs to revenue for assured reallocations and growth targets.
Elevify advantages
Develop skills
- Build ROI-focused marketing budgets: convert revenue targets into effective channel allocations.
- Optimise spend across channels: reallocate swiftly using ROAS, CAC, and defined guidelines.
- Design and evaluate tests: run efficient trials with robust statistics and safeguards.
- Align funnel functions by channel: match search, social, SEO, email, and influencers.
- Establish tracking and dashboards: link ad expenditure to revenue, LTV, and payback periods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF