Market Research Analyst Course
This course provides hands-on training in market research tailored to South African consumers and sustainable products, covering problem definition, research design, data analysis, market sizing, competitor assessment, and actionable insights for business decisions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Market Research Analyst Course equips you with practical skills to define business problems, craft precise research objectives, and profile South African consumers for sustainable household products. Learn to design surveys, interviews, and focus groups, analyse qualitative and quantitative data, size markets, assess competitors, and turn insights into clear recommendations, launch plans, and confident go/no-go decisions.
Elevify advantages
Develop skills
- Define research problems: turn business questions into sharp research briefs.
- Design lean surveys and interviews: build unbiased, high-impact research tools fast.
- Analyse data with confidence: stats, segmentation, and price sensitivity in practice.
- Profile target markets: build buyer personas and map channels for eco products.
- Turn insights into action: craft go/no-go cases, launch plans, and exec-ready decks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF