from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to establish and expand a premium brand in Johannesburg and Cape Town. Discover affluent segmentation, subtle positioning, pricing and scarcity strategies, superior customer experiences, and focused channels like exclusive events, influencers, and personal concierge services, along with key performance indicators, dashboards, and minimal-data testing approaches to maintain prestige while achieving profitable rollouts.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segment and position brands in Johannesburg and Cape Town.
- Affluent segmentation: define high-value luxury buyer profiles that convert.
- High-touch CX design: create VIP experiences across online, boutique and concierge services.
- Pricing and scarcity: develop waiting lists, tiers and value narratives without discounts.
- Luxury launch analytics: monitor KPIs, test channels and optimise limited budgets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF
