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Luxury Marketing Course

Luxury Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Luxury Marketing Course provides a practical guide to establish and expand a premium brand in Johannesburg and Cape Town. Discover affluent segmentation, subtle positioning, pricing and scarcity strategies, superior customer experiences, and focused channels like exclusive events, influencers, and personal concierge services, along with key performance indicators, dashboards, and minimal-data testing approaches to maintain prestige while achieving profitable rollouts.

Elevify advantages

Develop skills

  • Luxury market mapping: assess size, segment and position brands in Johannesburg and Cape Town.
  • Affluent segmentation: define high-value luxury buyer profiles that convert.
  • High-touch CX design: create VIP experiences across online, boutique and concierge services.
  • Pricing and scarcity: develop waiting lists, tiers and value narratives without discounts.
  • Luxury launch analytics: monitor KPIs, test channels and optimise limited budgets.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF