Legal Marketing Course
Gain expertise in legal marketing tailored for business law firms. Delve into market research, strategic positioning, SEO optimisation, content creation, LinkedIn strategies, email outreach, and ethical compliance to draw in premium business clients and demonstrate clear returns on every marketing effort.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course reveals how small and medium-sized South African businesses select law firms, and equips you to create a powerful online presence using SEO, directories, and straightforward website content. Master identifying ideal clients, structuring services and pricing, scheduling content, email campaigns, and events on a practical budget, while monitoring outcomes and fully complying with legal ethics and regulations.
Elevify advantages
Develop skills
- Legal market analysis: quickly chart business demands, rivals, and client decision paths.
- Law firm SEO and metrics: enhance local search rankings and track new client gains.
- Service bundling: craft fixed-price packages and compelling value statements for practices.
- Legal content and LinkedIn: develop webinars, posts, and social content that drive leads.
- Ethical legal promotion: implement bar association guidelines for effective, rule-abiding strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF