Innovation Marketing Course
Gain expertise in innovation marketing for AI products by mastering competitor analysis, crafting compelling positioning, selecting optimal channels, and monitoring key KPIs. Develop launch strategies that boost trial sign-ups, improve retention, and deliver measurable revenue growth for your marketing efforts, ensuring sustainable business success.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with practical strategies to plan and launch AI-driven products effectively. You will learn audience segmentation, competitor research, value proposition development, channel selection, KPI setting, lean experimentation, data-driven campaign optimisation, and scalable pre- and post-launch processes for accelerated, profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and positioning.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation for growth optimisation.
- Develop high-impact positioning: create precise value propositions and message structures.
- Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
- Target segments smartly: focus on SMB personas, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF