from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Global Marketing Course provides a clear, actionable plan to introduce eco-friendly cleaning products in new countries. Learn how to evaluate and choose target markets, adjust product, pricing, and packaging, identify local segments and positioning, select entry methods and partners, develop omnichannel and retail strategies, handle risk and compliance, and monitor key performance indicators for a successful, data-driven expansion.
Elevify advantages
Develop skills
- Global market selection: quickly assess countries based on risk, demand, and suitability.
- Local positioning: develop country-specific segments, personas, and value propositions.
- Product and pricing adaptation: customise formulas, packaging, and margins for each market.
- Channel and entry strategy: create effective retail, e-commerce, and partner arrangements.
- Risk and KPI management: monitor early performance and manage legal, supply, and currency risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF
