from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Executive Marketing Course provides a concise, practical framework to establish growth targets, define KPIs, and create executive-ready dashboards while enhancing lead quality and funnel efficiency. Learn to analyse B2B SaaS markets, sharpen positioning, develop effective roadmaps, conduct experiments, and scale channels, enabling you to generate predictable revenue and confidently report outcomes to leadership teams.
Elevify advantages
Develop skills
- Data-driven KPIs: Convert revenue objectives into clear, executive-ready marketing metrics.
- Growth roadmaps: Develop 6–24 month test plans, budgets, and resourcing in days.
- SMB buyer insight: Map personas, journeys, and decision paths for B2B SaaS.
- Channel strategy: Select and scale SEO, paid, ABM, and partnerships for rapid impact.
- Positioning mastery: Craft and test sharp SaaS value propositions that convert SMB accounts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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