Distribution Channels Course
Master distribution channels for consumer packaged goods marketing. Discover how to select optimal channels, create intelligent fulfilment networks, manage logistics expenses, and monitor key performance indicators to expand market reach, safeguard profit margins, and enhance customer satisfaction through superior delivery experiences.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain a practical overview of product distribution from production to consumer. Master channel comparison, conflict management, and financial modelling including margins, cost-to-serve, and payback periods. Delve into e-commerce, retail, wholesale, marketplaces, network design, third-party logistics, key performance indicators, and optimisation techniques to develop efficient, profitable distribution strategies swiftly.
Elevify advantages
Develop skills
- Design omnichannel distribution networks to reduce costs while maintaining service levels.
- Select optimal channels by balancing reach, brand control, risk, and return on investment.
- Optimise logistics KPIs to improve fill rates, minimise stockouts, and accelerate deliveries.
- Model channel economics covering margins, slotting fees, and accurate cost-to-serve.
- Implement partnerships and systems including 3PLs, warehouse management, order management, and marketplace integrations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF