Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Master the creation of profitable loyalty programmes, personalised offers, the full 0-180 day customer journey, A/B testing, and key performance indicators to drive repeat business, boost customer lifetime value, and foster sustainable brand growth in competitive markets.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to convert first-time beauty customers into loyal repeat buyers using targeted personalisation, attractive loyalty perks, and incentives beyond discounts. You'll learn to chart the 0-180 day customer journey, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, measure vital retention indicators, and roll out a 90-day strategy to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programmes with tiers, rewards, and rules to increase repeat purchases.
- Personalise customer offers using buying history to suggest products and smart samples.
- Map out retention journeys covering 0-180 day touchpoints to encourage repurchases.
- Conduct retention analysis tracking customer groups, lifetime value, churn rates, and promotion results.
- Implement rapid A/B tests on subject lines, rewards, and timing for immediate improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF