Marketing Products Course
This course equips small business owners with practical skills to launch and scale loyalty products through targeted marketing strategies, including segment analysis, value propositions, channel campaigns, A/B testing, and a structured 4-week launch plan with risk management.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Marketing Products Course provides a quick, practical approach to launching and expanding a small-business loyalty product. You'll learn to assess and prioritise market segments, develop compelling value propositions, create budget-friendly campaigns tailored to specific channels, conduct straightforward A/B tests, and execute a targeted 4-week launch incorporating metrics, risk management strategies, and follow-up actions to convert initial success into consistent outcomes.
Elevify advantages
Develop skills
- Mastery in segment selection: quickly evaluate markets and select lucrative niches.
- Value proposition design: transform product features into compelling, conversion-boosting benefits.
- Channel strategy skills: select cost-effective channels and develop campaigns that can be tested.
- Expertise in launch planning: execute a 4-week pilot using efficient monitoring and key performance indicators.
- Knowledge of risk mitigation: identify marketing risks promptly and implement effective solutions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF