Small Business Marketing Plan Course
This course equips small business owners with the tools to create an effective marketing plan for a local coffee shop, focusing on research, customer targeting, campaign execution, and budget management within a R25,000 monthly limit over 3 months.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Small Business Marketing Plan Course shows you how to build a practical, data-driven plan for a local coffee shop. Learn to research local demand, profile nearby competitors, define clear customer segments, and craft strong positioning. Use simple tools to plan campaigns, track ROI, manage a R25,000 monthly budget, and execute a focused 3-month action plan with ready-to-use templates and easy reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social fast.
- Local market research: map demand, competitors, and neighbourhood data.
- Customer positioning: craft sharp value props and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promos solo.
- Budget and metrics: plan R25K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF