Small Business Marketing Plan Course
This course equips small business owners with the tools to create an effective marketing plan for a local coffee shop, focusing on research, customer targeting, campaign execution, and budget management within a R25,000 monthly limit over 3 months.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Small Business Marketing Plan Course shows you how to build a practical, data-driven plan for a local coffee shop. Learn to research local demand, profile nearby competitors, define clear customer segments, and craft strong positioning. Use simple tools to plan campaigns, track ROI, manage a R25,000 monthly budget, and execute a focused 3-month action plan with ready-to-use templates and easy reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social fast.
- Local market research: map demand, competitors, and neighbourhood data.
- Customer positioning: craft sharp value props and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promos solo.
- Budget and metrics: plan R25K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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Course in PDF