Marketing Plan Course
This course teaches how to create a comprehensive marketing plan for an eco-friendly home cleaning brand, covering objectives, market research, customer segmentation, positioning, value proposition, channels, budgeting, timelines, and optimization strategies.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This concise, practical course guides you through building a complete, data-driven plan for an eco-friendly home cleaning brand. You will define clear objectives and KPIs, research the market and competitors, segment customers, craft sharp positioning, and design a strong value proposition. Then you will plan channels, budget, timelines, and optimisation so your roadmap is actionable, measurable, and ready to implement.
Elevify advantages
Develop skills
- Customer segmentation: build buyer personas and sharp eco-conscious segments.
- Positioning strategy: craft USP, RTBs, and clear value ladders fast.
- KPI planning: set SMART goals, map CAC, CLTV, and conversion targets.
- Channel mix design: plan high-ROI paid, organic, email, and retail tactics.
- Budget and testing: allocate spend, run A/B tests, and optimise campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF