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ICP (Ideal Customer Profile) Strategy Course

ICP (Ideal Customer Profile) Strategy Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The ICP Strategy Course provides a clear, practical system to define, validate, and activate high-value customer profiles quickly. Learn to build precise personas, segment accounts using firmographic data, size opportunities, and map buying roles to each funnel stage. Then turn insights into focused messaging, channels, and campaigns that boost conversion rates, shorten sales cycles, and improve lead quality with evidence-based decisions.

Elevify advantages

Develop skills

  • ICP profiling: build evidence-based primary and secondary ICPs quickly.
  • Buyer personas: map roles, pain points, KPIs, and objections that drive deals.
  • Segmentation: define firmographic bands and prioritise high-converting accounts.
  • ICP-led campaigns: craft value props, channels, and plays that boost conversions.
  • Funnel impact: tie ICP focus to CAC, win rates, and sales cycle improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF