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Lead Generation in Marketing Course

Lead Generation in Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Lead Generation in Marketing Course provides a straightforward 30-day plan to set up and fine-tune a full lead generation system. You'll learn to identify ideal customer profiles and buyer personas, create effective sales funnels and lead magnets, establish SMART objectives, and monitor key performance indicators from marketing qualified leads to sales qualified leads. Plus, you'll receive tested strategies for various channels, practical ways to attribute results, and a solid process for passing leads to sales, helping you generate more demos, boost revenue, and build a reliable sales pipeline quickly.

Elevify advantages

Develop skills

  • ICP and persona design: create accurate target profiles for your agency that convert rapidly.
  • Lead gen playbooks: implement SEO, LinkedIn, advertising, and webinars to secure high-quality demos.
  • Funnel and lead magnet setup: develop landing pages, forms, and offers that effectively capture marketing qualified leads.
  • Lead qualification and handoff: establish criteria for marketing and sales qualified leads and smooth out sales follow-up.
  • 30-day launch roadmap: carry out a targeted strategy to test, monitor, and expand lead generation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF