from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Lead Generation Strategy Course teaches you how to research B2B workflow automation buyers, define clear goals and KPIs, and build a practical, high-converting funnel. Learn to capture, nurture, and qualify leads, choose and execute the right channels, craft targeted personas and messaging, measure performance, run tests, and follow a 90-day roadmap to create a predictable pipeline for a FlowTrack-style SaaS.
Elevify advantages
Develop skills
- B2B audience research: pinpoint high-intent segments without internal data.
- Lead gen KPIs: set MQL, SQL and CPL targets aligned with SaaS revenue goals.
- Lead capture funnels: build landing pages, forms and nurturing that convert fast.
- Channel playbooks: run email, LinkedIn, content and paid campaigns that scale.
- Testing & roadmap: track key metrics and execute a 90-day optimisation plan.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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