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CRM and Marketing Course

CRM and Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The CRM and Marketing Course provides a clear, practical framework to organise data, monitor performance, and develop effective lifecycle campaigns. Learn to design a clean CRM data model, define KPIs, and measure revenue impact. You will map customer journeys, set up smart segmentation, connect key channels, and follow a step-by-step execution roadmap to launch, optimise, and scale high-performing CRM programmes.

Elevify advantages

Develop skills

  • CRM segmentation: build dynamic, automated segments that update in real time.
  • Lifecycle campaigns: design high-ROI onboarding, win-back, and VIP flows fast.
  • Data-driven CRM: track LTV, retention, and campaign ROI with clean, usable data.
  • Channel integration: sync CRM with email, paid media, and site personalisation.
  • Testing and optimisation: run A/B tests and iterate CRM campaigns with confidence.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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Course in PDF